Our story
A local perfume house in Cebu
We make original scents for life on the island: hot days, long commutes, beach weekends and bright city nights.

The name
Why “Sugbo”?
Sugbo is the old name of Cebu, used long before the city had its modern name.
We picked it because our scents belong here. They are named after streets, beaches, hills and nights that people in Cebu know well, from Colon Street to Malapascua.
Our house signature, Sugbo Gold, uses sampaguita, the national flower, with ripe mango. It smells like a happy day on the island.
What we care about
Three simple promises
Made for the heat
We test every scent in real Cebu weather. If it fades by lunch, we change the blend or drop it.
Our own scents
Every scent has its own name and its own blend. We don't copy any brand's name, bottle or perfume.
Easy to buy
Order with a quick message. Pay cash, GCash or Maya. Get it the same day in Metro Cebu.
Photo credits
Thank you, photographers
The photos on this concept site come from Unsplash and are free to use. The bottles in them are plain sample bottles, not Sugbo products.
- Mactan TidePhoto by Fulvio Ciccolo on Unsplash
- Lahug MorningPhoto by Akhilesh Sharma on Unsplash
- Tops BreezePhoto by Muhammad Sulyman on Unsplash
- Bantayan LinenPhoto by Kier in Sight Archives on Unsplash
- Colon Street OudPhoto by Sixteen Miles Out on Unsplash
- Sinulog EmberPhoto by Rae Wallis on Unsplash
- Parian RosePhoto by Muhammad Sulyman on Unsplash
- Fuente NoirPhoto by Jacob Padilla on Unsplash
- Osmeña Peak RushPhoto by Ubaid E. Alyafizi on Unsplash
- Kawasan SplashPhoto by Davit Margaryan on Unsplash
- Moalboal BluePhoto by Content Pixie on Unsplash
- Busay GreenPhoto by Maria Lupan on Unsplash
- IT Park After DarkPhoto by Apothecary 87 on Unsplash
- Cebu SkylinePhoto by Benjamin Watterson on Unsplash
- Malapascua MoonPhoto by Kailey Sniffin on Unsplash
- Sugbo GoldPhoto by Simply Mersah on Unsplash
- Daily fresh collectionPhoto by Josh Roland on Unsplash · Tabuelan, Cebu
- Seductive collectionPhoto by Mae Mu on Unsplash
- Gym and sport collectionPhoto by Sara Ruffoni on Unsplash
- Night out collectionPhoto by Ken Suarez on Unsplash · Cebu City
- Our storyPhoto by Fulvio Ciccolo on Unsplash
- About pagePhoto by BRYNLLD on Unsplash · Cebu City
- Visit pagePhoto by BRYNLLD on Unsplash · Cebu City
FAQ
Questions, answered
Where does the name Sugbo come from?
Sugbo is the old name of Cebu. We use it because our scents are made here, for life on the island.
Are your scents copies of famous brands?
No. Every scent has its own name and its own blend. We don't use or copy any brand's name or bottle.